“I don’t see why BESPOKE jewellery should cost the sun and the moon.” – Archana Patel, Founder, Owner and Designer
People tend to look at my pieces, and think they’re so expensive. They’re afraid to touch them!” says Archana Patel, Chocolate Gems’ founder, owner and designer. “I say, ‘Just look at the price,’ and they’re like, ‘nooo’ – in disbelief.” This recurring experience, plus her own market research, gives Archana confi dence in saying, “There’s nothing like Chocolate Gems at this price point in Singapore.”
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As the third generation in a family of private jewellers, Archana fully admits that when she began Chocolate Gems, she had a leg up on the SG competition. “I enjoyed the benefits of having infrastructure in place.” Her aunt and cousin in India helped connect her to trusted craftsmen and suppliers. “You have to be very careful,” says Archana of the ethical sourcing of stones.
Prior to launching her jewellery business, however, she was actually a litigator for 13 years. Archana was only inspired to create a small collection of her own designs after leaving that job. “I had people asking me to make pieces for them,” she recalls. “The business just grew organically from there.”
Today, Archana has a loyal and growing clientele who seek her out at Chocolate Gems’ showroom and popular fairs like Boutiques. “I deal with clients directly,” she shares. “I’m constantly creatively challenged to offer them something new.”
And, other than those in her signature collections, she doesn’t make the same piece twice! Every item is unique, from jewel-encrusted drop earrings to conversation-starter cocktail rings. And, thanks to the low price points – starting at $200 – you can wear them every day. “I don’t see why bespoke jewellery should cost the sun and the moon,” she says.
Intrigued? Call or email Archana to set up a private appointment, and follow Chocolate Gems on social media for the latest updates!
By Sara Lyle Bow, The Finder Issue 300
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